The world has gone ‘mobile.’ Everyone now carries a smartphone or a tablet computer in his hands. It appears like the dependence on these Internet-ready consumer electronics has become even more apparent. This technological shift has become an opportunity for marketers to promote their brands.
Creating apps is one sure-fire way to entice your customers. App developers, such as SimplyApps.com.au, note that marketing a smartphone application can be as difficult as creating it. The challenge lies in this fact: you have to prove to your customers that your app will make their lives easier. Promotional campaigns online can be tricky, as people are easily distracted by a vast amount of information and a plethora of images all flashing before their eyes. If you manage to make your app stand out, you’re actually making your brand more known.
Many smartphone and tablet computer users socialise online, and it’ll be wise if you promote your app using your social media page. Better yet, run a contest that will encourage your target audience to buy or download your app and pick a winner from them through your catchy hashtag. If you really want a more elaborate system, design your app in a way that it can be easily integrated with your customers’ social media account.
Find an Endorser
The endorser doesn’t need to be an A-lister or a celebrity. What you need to find is someone who has a reputation in a specific industry. For instance, if you’re launching an app for civil engineers, you might as well ask a reputable professional from a known firm to endorse the product. You may also work with some influencers online, such as bloggers or YouTube stars.
Start With a Promotional Price
If you’re selling a paid app, why not launch it at a reasonable price? Slashing at least 25-30% off of the selling price will encourage tech geeks and social media personalities.
Including apps in your marketing plans is one way to increase brand awareness. But, marketing the app itself can be a challenge, especially if you have a broad target market. Consult with your app developer and marketing strategist to resolve some issues and narrow down channel choices.