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Mobilising Your Mobile Apps: Tips on Marketing Them

The world has gone ‘mobile.’ Everyone now carries a smartphone or a tablet computer in his hands. It appears like the dependence on these Internet-ready consumer electronics has become even more apparent. This technological shift has become an opportunity for marketers to promote their brands.

Creating apps is one sure-fire way to entice your customers. App developers, such as, note that marketing a smartphone application can be as difficult as creating it. The challenge lies in this fact: you have to prove to your customers that your app will make their lives easier. Promotional campaigns online can be tricky, as people are easily distracted by a vast amount of information and a plethora of images all flashing before their eyes. If you manage to make your app stand out, you’re actually making your brand more known.

app developerGo Social

Many smartphone and tablet computer users socialise online, and it’ll be wise if you promote your app using your social media page. Better yet, run a contest that will encourage your target audience to buy or download your app and pick a winner from them through your catchy hashtag. If you really want a more elaborate system, design your app in a way that it can be easily integrated with your customers’ social media account.

Find an Endorser

The endorser doesn’t need to be an A-lister or a celebrity. What you need to find is someone who has a reputation in a specific industry. For instance, if you’re launching an app for civil engineers, you might as well ask a reputable professional from a known firm to endorse the product. You may also work with some influencers online, such as bloggers or YouTube stars.

Start With a Promotional Price

If you’re selling a paid app, why not launch it at a reasonable price? Slashing at least 25-30% off of the selling price will encourage tech geeks and social media personalities.

Including apps in your marketing plans is one way to increase brand awareness. But, marketing the app itself can be a challenge, especially if you have a broad target market. Consult with your app developer and marketing strategist to resolve some issues and narrow down channel choices.


Drag Me to Bed: The Surprising Dangers of Sleep Deprivation

sleepingWe want it all: earn more money, have fun, eat, relax, and sleep. But, most of us put sleep down at the bottom of our to-do list. After all, we are used to just having five to six hours of sleep pretty much every night.

Studies reveal that one in three people has a sleep problem in the United States. It seems like more and more people today don’t understand the hidden dangers of lack of sleep. It doesn’t just make you feel groggy or grumpy at work. Lack of sleep affects your health more than you might think.

You’ll Look a Few Years Older

The condition of your skin and hair will change when you’re sleep-deprived. After a restless night, you will notice visible wrinkles, dark circles under your eyes, and dryness in your skin. A nap during a long commute may help, if your daily schedule won’t allow you to get at least eight hours of sleep. Reading a good book and taking a warm bath also do great things to your body.

You Become Prone to Germs

When you always get less than six hours of sleep, you are more likely to have a fever or catch a cold. In fact, you can increase your risk of developing heart disease and diabetes. Sure, most germs will not harm you, as your immune system will protect you. But, when you are constantly sleep deprived, your health deteriorates.

Hormonal imbalance is a possible culprit. This is the reason health expert says taking hormone balance supplements are necessary. It can help you sleep better at night and stay alert at work during the day. You may not realize it, but hormones are part of your day-to-day life. Escape from hormone horrors and you will be surprised to wake up in the morning feeling refreshed and happy.

You’ll Crave More for Unhealthy Food

Not enough sleep may disturb your hormones, which makes you want to eat high-fat foods at night. Over time, those junk foods you ate will come back to haunt you. Whether you can’t sleep because of stress and demanding work, you are at risk of obesity and diabetes. Experts say that one of the common reasons you can’t sleep is the food you eat before going to bed. Instead of eating sweets and spicy meals, you may want to consider milk, yogurt or low-fat cookies.

Beauty sleep is not a myth. Make smart decisions and take time to adjust your schedule. Chances are, you can slowly make small changes to get more sleep every night.


Simple Kitchen Maintenance Tips for a Better Cooking Experience

kitchen maintenanceAs a homeowner, one of your biggest responsibilities is to make sure the kitchen is cleaned on a daily basis. This is necessary not only to keep it looking great, but also to prevent pests from invading the space. Moreover, you might want to think about hiring professional help once or twice a year for some kitchen deep cleaning.

The contractors at Cleanair UK know that all these maintenance works are important so that you have an easier time inside the kitchen. The following is a quick discussion on some of the more important matters you need to be concerned about:

Maintain Proper Ventilation

A properly ventilated kitchen will only encourage you to become a better cook. Proper ventilation means you can cook in more daring ways and crank the heat up a little higher. This means more flavour, sear, caramelising, and less smoke detection. Ask experts about the latest ventilation systems they can recommend to keep the air in your kitchen fresh and circulating well.

Empty Your Sink and Dishwasher

Simple as it sounds, having an empty sink and dishwasher just makes the cooking process faster and easier. Empty them before cooking; this way, you can rinse and load dirty dishes and tools right away instead of letting them sit out for hours.

Clean Your Cookware Regularly

It is advisable to do some maintenance work on your cookware and knives every month. This will prevent rust spots and stains from accumulating and getting worse. Normally, one afternoon is enough to remove stains and polish them all up.

Organise Your Cleaning Tools

Find the right cleaning tools and keep them close to you. It is easier to actually start cleaning and get maintenance work done if you have the right tools that are within easy reach. Put them in a pull-out drawer, under the sink, or an organised basket until you make it a habit to clean right after using your kitchen.

Proper maintenance will not only make your kitchen look lovely for your family and guests, but will also help you move around more comfortably while cooking. A messy kitchen is uninspiring and gross; make sure to clean up for a beautiful and functional kitchen you can use daily.


Nothing Lasts Forever – Not Even Activated Carbons

water filterIt’s strange the way nature works sometimes. Charcoal is a bi-product of burning wood, but it holds a chemical reaction that produces activated carbon – a molecule that attracts other particles. People use this quality in charcoal to absorb undesirable scents, as well as dirt and toxins in water. This charcoal is one of the most widely used natural water filters in the world.

How Long Is A Stay?

As it turns out, natural charcoal has a time limit on how long it can serve its purpose as a filtering tool. Noted industry specialist call this limit residence time. This is the average amount of time a particle can stay in a specific system. In this case, it’s how long an activated carbon molecule can stay in a piece of charcoal attracting other particles.

The measurement of residence time depends on the number of particles present in the system. Different professions use residence time in various ways depending on their craft. Medical doctors and scientists also use the phrase, but almost never mean it the same way as a water filter technician might.

Too Many Variables

Residence time begins as soon as it enters a system, and ends immediately after it leaves. The system can be almost anything, and changing anything variable in the equation will drastically affect the duration of the residence time. This makes it difficult to calculate, as well as to prepare for. But, there are constants that scientists and other professionals can count on.

The larger the system, the longer the residence time, just as long as the inflow and outflow rates of that system remains constant throughout the predicted period. Activity is also a significant factor in determining residence time, but it’s also predictable as long as it remains constant. The more activity a particle goes through, the shorter the residence time.

Other Fields

Residence time is a part of various disciplines including aerospace engineering, which uses the principle to determine outgassing of accumulated gasses in a vacuum environment. Meanwhile, pharmaceutical companies use residence time to determine how long a particular drug will stay in the body before it’s expelled.


What are the Compliance Obligations of an IFA?

ifa complianceAll independent financial adviser (IFA) firms, from one-man bands to the largest practices, need to satisfy the requirements of the regulator, the Financial Conduct Authority (FCA). These requirements include:

• Satisfying the threshold conditions, such as maintaining sufficient financial resources and being a fit and proper person
• Providing sufficient initial disclosure information to clients in a transparent manner. The requirements in this area include whether an independent or restricted service will be provided, and how fees will be calculated
• Gathering sufficient information to ‘know your client’ – information on which advice will be based
• Giving suitable advice and ensuring client files demonstrate suitability
• Providing ongoing servicing as agreed with clients
• Ensuring promotional material is ‘clear, fair and not misleading’ and complies with relevant regulations
• Handling complaints when they arise
• Submitting regulatory returns to the FCA
• Treating customers fairly at all times, as well as maintaining sufficient management information to ascertain whether customers are receiving fair treatment
• Maintaining compliance procedures as required
• Completing 35 hours of Continuing Professional Development (CPD) each year
• Obtaining a Statement of Professional Standing each year – a document issued by a professional body which confirms that the adviser has completed sufficient

CPD and has signed up to a Code of Ethics

Compliance obligations of an IFA cannot be neglected yet many advisers, especially those practising on their own, find they lack the time or resources to fully address compliance matters, and so can really benefit from engaging an external compliance consultant who can provide practical compliance advice tailored to the circumstances of the individual firm. Others welcome the impartial assistance a consultant can provide as they seek to satisfy their varied regulatory obligations.

Some advisers may not feel they are ready to take on the responsibility that comes with FCA regulation. Even if a compliance consultant is engaged, ultimately it is the adviser’s responsibility to ensure they meet their obligations. Hence, many IFAs choose to become an appointed representative (AR) of another firm. Essentially the appointed representative (AR) firm does not hold an FCA authorisation, but is supervised by another firm which does, known as the principal firm. The regulator will hold the principal firm accountable for any failings in the AR’s activities.


4 Simple Tips to Use Invisaligns

invisalignsAmong the many concerns that most people encounter, the ones that involve their dental health could very well be the most inconvenient. A simple toothache is enough to send a person home from work. A chipped tooth may be a factor that affects a person’s self-esteem.

Invisalign in Meridian and other places has become a popular tooth straightening solution. Unlike the traditional metal braces, it’s easier to clean and maintain. It also provides more comfort and looks much better. This doesn’t mean you can afford to ignore the issue. Here are a few tips and tricks to make your Invisalign experience more efficient:

Wash While You Eat

These clear aligners are removable. This means you can wash them while you eat. You can simply soak them in warm water while you enjoy your meal. This can be helpful if you’re having issues with your mouth feeling dry. Don’t forget to drink plenty of water before wearing your clear braces.

Keep Trays Organized and Sterilized

As your teeth progressively straighten, your dentist may need to adjust your braces. This doesn’t mean you no longer need your old trays. So instead tossing aside your old trays, it’s better to keep them in a safe and clean place. Always be prepared if you sterilize and store your trays in separate labelled plastic bags.

Take some pictures

This is one way to document all the progress. The first thing you might notice is the development in your back teeth, so you better give a big smile for your photos. Keep in mind that it may take some time to see the changes. So be patient and enjoy.

Change your trays on time

For what it’s worth, always change your Invisalign trays ahead of time. You don’t want to start your new trays on a busy Monday morning. These are incredibly comfortable, but the new trays are tight and can create pressure.

As much as possible, always try to wear your Invisalign to make the process more efficient. Just remove them when you need to clean or you need to change your trays. Never miss your dental appointments. If you have questions, and concerns, consult your dentist right away.


Fun and Learning: Take Kids to Ballina

holiday accommodationsThe perfect way to give kids an enjoyable learning experience and spend quality time with them is to take them out and let them explore the world. If you’re planning a holiday getaway with the kids, you might want to consider visiting Ballina. The beautiful town boasts of tourist spots that don’t only offer relaxation, but a valuable learning experience for kids.

Beach Village and Wilderness Camp

Experience the beauty and wonder of Australian nature in Ballina Beach Village and Wilderness Camp. The staff will guide you into a set of fun activities, such as exploring marine life on a cruise in Richmond River, deep sea fishing, playing paintball, and whale watching. The Beach Village offers holiday accommodations as well, so that after a long day of fun and adventure, you can rest and spend a relaxing time in the large family cabins.

Naval and Maritime Museum

Let the kids explore history and art in Ballina Naval and Maritime Museum. The gallery displays the original Las Balsas Raft, one of the historical sea vehicles that set sail on the Pacific Ocean and made the longest-known raft journey.

There are also special displays that will take the kids and the family down Australia’s history timeline. You will see Royal Australian Navy ships, a model of mess deck that gives a glimpse of the living conditions of sailors years ago, and uniforms of naval officers.

Australian Seabird Rescue Centre (ASR)

If you want the kids to learn about coastal wildlife and environmental conservation, the perfect place to visit is The Australian Seabird Rescue, Research, Rehabilitation and Coastal Education Center. The children will have a comprehensive learning experience witnessing firsthand how the ASR team cares for seabirds, sea turtles and other marine animals. Impart the importance of protecting animals and the environment in a fun, interactive way.

Treat the kids to an enjoyable learning time; explore nature, marine life, and history by visiting Ballina.


5 Deceptively Simple Things that Ruin Website User Experience

bloggingChances are, there are many websites that offer the same thing you do. When a visitor winds up on your site, you need to give them a reason to stay. But are some of the things on your website actually encouraging them to leave and go to your competitors?

If you want to increase conversion rates and retain visitors, industry experts, ZooSEO, strongly recommend that you pay close attention to your website’s user experience. Here are some things that you might be taking for granted.

1. Pop-up offers – It doesn’t matter even if these pop-ups are from your company, or that you’re offering them a super exclusive deal that will save them hundreds of dollars. People hate it when you shove things in their faces without permission, and almost all internet users associate pop-ups with annoying spam. Keep the offers on the sides and bottom of the page.

2. Abandoned blog – This is a major red flag for most users. If your last blog post was three years ago, it is actually doing more harm than good. People who see it will think that your business is very inactive, or might not even exist anymore. Blogging is very useful, but it is also a commitment. Be sure to post something at least every month to remind clients that you’re still alive.

3. Terrible content – It’s surprising how many people still do not understand the value of great copy on their websites. There are multi-million dollar businesses out there with pages that are fraught with spelling errors and contain nothing but awkward sales pitches. Regardless of industry, poor content undermines your credibility and makes it difficult to convert visitors into customers.

4. Feature overload – You want your site to do everything. No matter what the user needs, there is a button, slide, or form that will give it to them. Unfortunately, they first have to dig through many other useless features in order to find it. This is also a major factor in slowing down the website, so trim the fat and keep only what visitors actually use.

5. Vagueness – You have probably been to countless websites where they just drone on and on about how great the company is – yet you can’t quite figure out what they do in the first place. The generic stock photos and the meaningless jargon certainly don’t help either. If users can’t figure out your business and what makes you special in five seconds, your website just failed in its purpose.

Remember that since you probably see your website every day, it can be difficult to look at it from the eyes of a first-time visitor. It is helpful to occasionally get an outsider’s professional opinion to determine what you need to change.


Emergency Preparedness: What Can Make Schools Safer?

fire exit“’Safety First’ is ‘Safety Always.’” – Charles M. Hayes

You’re confident that your school is safe, nestled in a quiet city where bad things seldom happen. You maintain a learning environment where nurturing peacefulness, health, and safety are important.

Tragedies, however, happen when you least expect it. Fire accidents in schools are deeply upsetting and distressing, especially since they involve young students. But, no matter where they happen, a fire can leave an indelible mark on one’s life. Here are some ways to make your school more fire safe for students:

Identify Hazards

This is the first step in preventing threats from progressing to injuries, damage to property, and worse, death. Do you consider yourself responsible for the people around you? If yes, then keeping students safe should be your top priority.

Invest in Fire Extinguishers

They can be a lifesaver and your best weapon. When it comes to your safety needs, a fire extinguisher can help you fight the fury of the flames before the firefighters arrive or somehow suppress it until everyone escapes. There are many types of fires, though. This is the reason industry expert emphasizes the importance of getting the right extinguisher.

Create a Fire Plan

It’s best to have a fire extinguisher for each floor. Create a school-wide evacuation plan to prepare for any horrific event. Make sure teachers and other school officials know how to get out, who to call for help, and where to meet outside.

Conduct Fire Drills Regularly

Treat fire drills as though you are in an actual emergency. Let students know that they should take a fire drill seriously. Through practice, everyone will learn what to do, how to behave in an emergency, and avoid panic. It’s your responsibility to prepare and lead during a fire drill. Keep in mind that students will take their cue from you. Make sure to discuss this matter to your teachers before the actual fire drill, so they know their escape route beforehand.

All schools are different, so you need to develop your own procedures for preparing and managing fire safety. A meaningful plan of action is key to reducing the risk of accident and injury.


Keeping Meat Fresh From the Butcher

cooking fresh meatEating a steak at a five star restaurant is one of the most magical experiences a foodie can experience in their lifetime. An event spurns them to try to replicate for family and friends, but inevitably fail with disastrous results.

No Matter How Hard You Try

They can learn different styles of butchery, they can buy a full set of the sharpest knives on the planet, and they can even have the best choice cuts of organic meat. But, all of their efforts will still fall short. Why is it so hard to cook the perfect piece of meat?

The main reason home cooked meat do not reach restaurant standards is that people have no idea how to preserve meat. No, sticking it in the freezer isn’t enough; it doesn’t matter how excellent the cut someone gets from the butcher if they don’t know how to keep all its goodness from slipping away.

Eat It Now

The best way to cook meat is to do it as soon as possible. Brisbane online butchers suggest cooking organic meat once delivered. Nevertheless, there are ways of keeping the freshness of the meat if cooking it immediately is impossible. The main thing to remember when preserving meat is that air of any kind is bad, especially oxygen.

True, oxygen gave the meat its beautiful red colour, but in its present state it only serves to accelerate spoilage. Meats left unprotected from air start to get a murky brown colour, and simply won’t do for any kind of gourmet dish.

Wrap it like a Mummy

If a cut of meat isn’t going to be cooked for a few more days, put it in a plastic zip lock bag, push all the air out of it, seal it, and then place it in the freezer. It’s important to note that the effects of a freezer and a refrigerator are completely different. Meat can stay in a freezer for months, but refrigerators can only hold them for days, usually less than a week.

Some butchers already sell their cuts in sealed bags, but they don’t sell sometimes. If a bag looks a bit bloated that means that the bag was vacuum-sealed too long ago, avoid those kinds of cuts.